About Us

Passionate about brand-building, understanding human behavior, and uncovering the creative strategies that change perspectives, we’ve created a blog about advertising where we examine how appealing and effective certain marketing campaigns are.  By deconstructing their creative briefs and media strategies, we critique the effectiveness of an ad by evaluating how the message aligns with both the marketers’ objectives and consumer behavior and motivations.  We simply want to capture and comment on the creativity, innovation, and fresh perspectives that are inspiring new ways to connect brands and products to consumers.  So come read and leave a comment, pick our brains, and challenge us to think outside the box.

Critics@campaigncritics.com